The Art of Visibility

For over 25 years, Créaset has positioned itself as the One Stop Shop for advertisers seeking visibility, brand awareness and sound commercial outcomes. Outdoor, Outstore, Indoor and Instore – these are our preferred marketing concepts. 

 

The company specializes in the following: large-scale and mobile billboards, airport advertizing, redesigning sales points, “retailtainment” in supermarkets, visual promotional materials for institutions and the design of eye-catching urban advertizing. Innovation and systematic evaluation are our priorities.

 

Achievements, other interests, portraits, interviews, sector news and so on – all you need to know to be well-informed and to follow Créaset’s current developments.

 

Transparent Smart windows

 

The transparent touchscreens on the new AEG ovens were a hit at Batibouw 2013. Although not immediately apparent this was a difficult technical challenge met by Créaset. Graphics and content by the 3D studio, Créacube, which successfully resolved the difficulties inherent in this new technology in record time.

 

Home Sweet Home

 

Back at last from his extended travels across the United States, T-Man was delighted to be back at home for a rest. A home made warm and comfortable by JCDecaux Innovate and Créaset.

 

Dare to be tender

 

To support the launch of the new Milka Biscuits range, the Milka cow has become the star of a sampling campaign which is original to say the least. Created and modelled by the 3D studioof the agency Créaset, life-size 3D resin models of the famous cow’s head are displayed on five Mupi city map and information panels positioned at the most strategic locations in the JCDecaux network. 

 

For this campaign, Créaset designed and produced an ingenious distribution system allowing the consumer to send a free SMS via a unique device concealed inside the Mupi and receive a free Cake & Choc biscuit in return. A creation by the Innovate unit, the fruit of the exclusive partnership between JCDecaux and Créaset.

 

Discover Europe in Boston

 

Our Institutional BU was in Boston to supervise the setting up of a stand intended to showcase European research and innovation. 3D design, architecture and production by Créaset. Assembly by Design4rent. While Nicolas Genty always does his best for entente cordiale.

 

SWEDEN'S VERSION OF JAPAN'S MOUNT FUJI

 

For the launch of the Volvo V40 Cross Country, the Swedish car-maker has pulled out all the stops, communicating the news in a highly original way. Two Prestige panels in the JCDecaux network have been fitted with LED screens. A clever system that continuously displays the messages written by Internet users on a Facebook page specially dedicated to the operation. 

 

A cutting-edge marketing initiative allowing the brand to converse with consumers invited to give their opinion, but who more often than not do nothing other than promote the qualities and aesthetic beauty of the new Volvo model. And all made possible thanks to the technical ingenuity of the JCDecaux Innovate team and Créaset. 

 

The F Experience

 

After 50 years in business, the Ferrero Group is now the third largest confectioner in Europe and the sixth largest in the world. As usual for the chocolatier, the last two months of the year are the perfect time to promote and sell its wide range of products in a retail space that's as luxurious as it is impressive.

 

A dramatic magical extravaganza created in supermarkets for the consumer's pleasure. A unique and inimitable taste enjoyed each year over the Christmas holidays. And this year, a particularly attractive unit designed by Digidyn, Miysis and Créaset. A retail space with a name: the F experience, an enclosed area which the consumer physically "enters" under an arch, and the cherry on the cake: a holographic display case (Dreamoc) which never fails to impress.

 

A fully interactive digital action

 

To mark the release of "Skyfall", the latest James Bond film, the Kinepolis Group, Coca-Cola Belgium and Créaset have demonstrated some first-class bottle. An initiative designed to attract the key target of the Coca-Cola "Zero": young men aged 16 to 24. To achieve this, interactive terminals with movement sensors have been placed at the exit of cinema complex shops. Budding James Bond will be invited to play and see if they can get through a "Laser Room" unscathed as they unlock the secret agent within them. Winners of the challenge can share their spy's license on their Facebook wall directly via the terminal.

 

A participatory experience similar to a video game made possible through an ingenious device. An immersive and fun initiative allowing Coke "Zero" to create a buzz, strengthen its positioning, gather data and generate traffic in cinemas. And the lucky winner gets a trip to Istanbul. A total of 12 terminals have been placed in Kinepolis cinemas. A creative concept entirely developed, produced and installed by Créaset (3D content, Facebook link, competition, placement, maintenance).

 

Quick New Concept

 

All Quick outlets in Belgium are being restyled. A new environment designed by Carré Associates to offer fast food fans surroundings they can feel good in. A concept that meets the needs of contemporary shoppers. Production and installation by Créaset.

 

2012 Nobel Peace Prize 

 

The 2012 Nobel Peace Prize was won by the European Union for "transforming Europe from a continent of war to a continent of peace." From Brussels to Strasbourg as well as in Oslo, the buildings of the Union were decorated in the event's colours. An opportunity for Créaset to unroll 800 m² of Mesh sheeting and 1500 m² of micro-perforated vinyl produced and installed in record time.

 

Ambilight Technology

 

Travellers on the STIB transport network in Brussels never tire of the Brandzones designed by the JCDecaux Innovate network. There's always something new to see. Staging of Philips Ambilight technology by Créaset.

 

European Space Expo come to Brussels

 

Harnessing the technical talent and creative capability of its new Event department, Créaset has accepted the challenge of designing, producing and running the first travelling exhibition for the European Commission's Directorate-General for Enterprise and Industry. This exhibition will be in Brussels from 26 September till 11 october. To learn more.

 

A New Galaxy

 

On the Avenue de la Toison d’or, Créaset was on hand to service an operation perfectly designed by DDMC on behalf of Samsung. And big crowds were out to discover the host of innovative products and experiences the South Korean brand offers its consumers.

 

Toyota Building Branding

 

Lenticular 3D WOW Effect

 

The «Eye Catching Solutions» are a series of innovative products from Créaset designed to arouse consumers’ curiosity by their ability to attract attention and their spectacular effects. For more information, call us: au 02 389 14 14 or email us: lenticular@creaset.com.

 

Créaset 25 Years Anniversary Party

 

It looks like I missed the funniest party of the Century.

 

ALD Electric Parking Experience

 

New Peugeot 208

 

The long-awaited marketing campaign for the new Peugeot 208 is now officially launched in Belgium and France. This is the strategic, flag-ship model for Peugeot, the brand identified by the rampant lion.  Euro RSCG was responsible for creation and design, while Créaset handled the production and installation of POS advertising materials across the entire French motor manufacturer’s network.  This involved micro perforated vinyl window displays, tension fabric and folding screen displays, floor stickers, plexiglass advertising totems and vehicle advertisements, all installed in record time at the brand’s 69 franchisees.  

 

Mobistar POS Advertising Campaign

 

Mystery surrounded the announcement of the new Mobistar subscription rates: windows completely blacked out before the corner of the curtain was lifted.  A large-scale outstore and instore campaign, with POS advertising produced and installed entirely by Créaset.  You can find out which animal lies dormant in you by visiting the shops or the telecommunications operator’s Internet and Facebook sites… which are you - thrifty like a squirrel, or sociable like a dolphin?   

 

Renault Passion

 

Don’t miss the opportunity to go and visit one of the most beautiful showrooms in Belgium, namely the Renault Centre at Drogenbos.  There you’ll find a 12 by 4 metre wall promotion, featuring the word “Passion” in 3D lettering, designed to highlight the brand’s prestige and enduring renown.  Produced by Créaset working in precise and perfect harmony with the design agency, Bardaff. 

 

Ice Watch Catches the Eyes

 

'Dreamoc', is a display case featuring a holographic projection of 3D images and animations. Guaranteed to catch the public’s attention. A high-impact campaign for Ice Watch featured on the JCDecaux network at Brussels airport. Design by Créaset. 

 

Sakharov 2011 Prize

 

The Sakharov Prize for Freedom of Thought, named as a tribute to the Soviet scientist and dissident, Andrei Sakharov, was created in 1988 by the European Parliament to honour people or organisations who devoted their lives to the defence of human rights and freedoms.                          

This year, the prize was awarded to a group of five Arab Spring activists in recognition and support of their defence of liberty and human rights.  It was presented to the prize winners by President Jerzy Buzek at a formal sitting of the European Parliament in Strasbourg, on the 14th of December last.

Créaset dressed the glazed footbridge over the Rhine and designed all the panels in the hemicycle, the kakemonos, the pop-up stands and all the posters featured in around the conference room.

 

Brussels Airport Communication

 

Thronging with the constant coming and going of passengers, airports provide a powerful advertising environment, and feature a wide range of advertising media.  4 million passengers are exposed each day to advertising campaigns staged by JCDecaux Airport in over 155 airports throughout the world.  An airport provides an indispensable medium for targeting affluent and mobile social groups. It is an easy area in which to work, creative and competitive.  It allows advertisers to communicate their message differently, effectively and cleverly.

Here in Brussels airport, Créaset designed and installed the advertising featured on JCDecaux stands, and offers you the chance to view a range of our latest creations.

 

Open Days 2011

 

206 regions and cities from 27 Member States and eight non-EU countries took part in OPEN DAYS 2011. Organised in 23 regional partnerships, they contributed 24 workshops to the full programme of more than 100 seminars held during the OPEN DAYS between 10 and 13 October. In addition, the Committee of the Regions hosted some 35 workshops as part of the Meeting Place initiative, most of which focused on public-private partnerships.

 

2D and 3D simulations, installations in record time and materials of all types were involved: roll-up, balcony, electrostatic vinyl and micro-perforated vinyl, from design to production, including positioning in and on the buildings of the Committee of the Regions. Créaset’s mission was to ensure good visibility, perfect coordination and make it as easy as possible for visitors to find the information they were looking for on the site. A massive task accomplished with brio by the now infallible Créaset's Institutional Business Unit.

 

Parlamentarium

 

Have you ever wondered what the European Parliament is all about and how it can influence your daily life? The Parlamentarium will answer these questions and highlight the practical effect EU-decision making has on our everyday lives. It is the first ever citizens' centre fully accessible in 23 languages. 

 

An electronic multimedia device guides visitors through the exhibition, allowing them to discover the past, present and future of the European Parliament. It is a unique and interactive experience, combining information, education and entertainment. Créaset is delighted to have been involved in designing the temporary exhibit “The Making Of” and thus helping, in its own way, to convey important knowledge to Europe’s citizens.

 

Open to the general public and free entry.

Visit the Official Website

 

Ipad 2 availability

 

The omnipresence of the bitten apple logo reflects the strange timing of Apple-related events witnessed recently. The latest proof in the last few days was the launch of the iPhone 4S and the unfortunate death of Apple’s genius founder, occurring practically at the same time. 

 

And then there’s the current Mobistar initiative that appears to have been orchestrated by Buzz Lightyear in an ultra-fast campaign to inform the general public about the availability of the iPad 2 in the operator’s network of stores. The challenge for Créaset was to produce all the material required in just one day (stickies, self-adhesive markers and other POS advertising materials), and no more than 48 hours to install it all in some forty stores. Mission successfully accomplished by the finish line.

 

New Lucky Lotto BALLS

 

The Belgian lottery is changing! After 33 years, a new format of three additional balls and a minimum of 1,000,000 euros guaranteed for one winner in each draw. A completely new Lotto is being introduced on 1 October. And Créaset is advertising the fact on the front of the building in rue Belliard with more than 100 square metres of micro-perforated vinyl.

 

Give them your voice

 

You don’t have to be a red, blue or purple supporter, or even a dedicated football fan to appreciate the original campaign devised by Publicis on behalf of Royal Sporting Club Anderlecht and the bank BNP Paribas Fortis, the historic sponsor of matricule number 35 of the Royal Belgian Football Association. The initiative is divided into three phases and Créaset is more than a little proud of producing and advertising the different stages in billboard format.

 

Créaset on mission

 

Créaset knows every nook and cranny at Renault’s Drogenbos centre. In order to conceal the renovation work taking place, we covered the windows with 400 m² of micro-perforated vinyl, which allows you to see perfectly from inside to outside. We had to work quickly, producing the material in 2 days and with our Créaset On Mission team installing it in 24 hours.

Natural Born Checkers

 

BASE CHECK, an ideal tariff solution offered by BASE for SMS and mobile surfing fans. An original campaign run across the JCDecaux network using various advertising media. A great success among an informed target group for whom adequate communication matters. 100% designed and highlighted by Créaset. 

 

Karma Cameleon

 

The art of camouflage by getting yourself noticed, or the chameleon that does not go unnoticed. A Base – Prestige/JCDecaux campaign produced by Créaset.

 

Dance with David Guetta

 

Have you dreamed of spending an all expenses paid evening at the Ibiza Pacha in the presence of the star of the DJs? Up during September, meet at a Mobistar boutique to take part in the David Guetta super-competition. 100% designed and produced by Créaset.

 

That's All Folks !

 

To delight all children at back-to-school time, Aquarel, JCDecaux and Créaset give place of honour to the Looney Tunes characters.

 

Summer Festival Maximum Visibility

 

"mine" is the name of the BNP Paribas Fortis bank account for children. The partner of music festivals, at the heart of its target group, the "mine VILLAGE" gives it a real presence. As here at the Couleur Café, where you can’t but pass near its giant banner-style adverts designed by Créaset.

 

innovative display Solution for all Car Dealers

 

 

If a car dealer wishes to concentrate particularly on vehicle sales, he must not forget to put them under the spotlight. In Toronto, the Ford showroom had a somewhat neglected look, a negative image that required enhancement. 

 

To give it a fresh, new look, Ford Canada chose a practical and inexpensive solution guaranteed to deliver excellent results. That solution was Créazip, Créaset’s innovative display solution. It is very easy to use; it is a clever way of transcending the impact of traditional poster displays; and the outcome is that prospective buyers enjoy a more reassuring pleasant purchasing experience. 

 

 

FAGUO, THE THAT PLANT TREES

 

FAGUO, the junior sneakers brand with the trendy, casual style and recognisable among a thousand and one feet by its characteristic button (a symbol of trees planted as part of a carbon offsetting programme), took part in the Apéros Urbains event in Brussels at the end of June. This was an opportunity for Créaset to support these web 2.0 entrepreneurs, who operate essentially via Facebook and their e-commerce site, by designing a stand/merchandiser to exhibit styles and designs that are as colourful and attractive as they are eco-friendly.

 

CARREFOUR PLANET

 

Carrefour Planet represents the second largest worldwide distributor’s desire for a major development, namely the concept of completely changing the consumer’s idea of a supermarket. Extra-large (15,000 square metres), the stores would become spectacular, modern spaces, while at the same time retaining their basic distinctive features: a consistent promotional offer and a thoroughly user-friendly layout and design.

 

In France, Belgium, Spain, Italy and Greece (as from 2013), Carrefour plans to redesign 500 existing stores to create areas specially designed to accommodate invited brands, organic markets selling 3,000 products, areas for specialists selling selected products, and also crèches, areas where customers can enjoy a snack, and even cookery classes. 

 

Carrefour Planet, « a different shopping experience », to reiterate the customer slogan.  According to the experts, a « certain winner » too, with the prospect of an 18% increase in sales over 5 years, a gross turnover of 650 million euros and a 94% customer loyalty rate.

 

Clearly, it is no small undertaking to meet the justifiable demands of putting such an innovative project into action and reviewing all the visual promotion in these enormous superstores, and all within very tight deadlines. Once again demonstrating our capacity for outstanding technical performance, as well as always being at the pinnacle of innovation in our field, Créaset is particularly proud of being the preferred partner in such a large scale project, an undertaking that involves both a technical and commercial challenge and a clear desire to improve the company.

 

MAES SINGS THE PRAISE OF BRUSSELS

 

Once again, an innovative campaign for JC Decaux. Obviously bus shelters provide an ideal opportunity for designers to exercise their talents for our greater pleasure.  At the end of May, Maes organised UNSCENE, a grand fair held at a secret venue and featuring a glittering array of surprises, as well as performances by Belgian groups such as Vive La Fête and A Brand.

 

The event caused a great stir on Facebook, and also on this bus shelter in 2D and full cover designed by Créaset. 

 

Sheer Seduction

 

For those who appreciate impeccable style, the campaigns of the Italian brand, Giorgio Armani, always hit the headlines. Armani Code Sport, the new perfume for men, starts a new, very exciting chapter in the world of Armani, a combination of freshness and adrenalin.                                     

 

A notion of elegance and refinement to be seen displayed on a large poster at one of the strategic points of the JC Decaux networks in Brussels. 

 

THE LITTLE BATHING BELLE

 

Another campaign that did not go unnoticed. Featured on bus shelters and as giant posters on the facades of Inno, this new brand space campaign made heads turn just as much as did the campaigns for another clothing giant, this time Swedish, and also featured in large-scale format on the JC Decaux network.