Créaset in a few dates
Created in 1987, Créaset carved a presence for itself in the advertising sector and gained the trust and confidence of household names such as Renault, Carrefour, Opel, Citroen, Microsoft, IBM, Kodak, L'Oréal, Porsche, etc. thanks to its creativity and dynamism that feed a constant and innovative vision of the advertising world.
It all started in 1986, at Drupa in Düsseldorf, the largest professional exhibition of the graphic change, the printing industry and the media, where Patrick Grosjean discovered a cutting and tracing polotter for adhesive films at that show. He gauged at once the potential of that machine which, combined with a computer, can produce high quality work in ultra-short deadlines, which was a revolution at the time. This discovery marked the beginning of Créaset.
In March 1987, scarcely a few months after the exhibition, Créaset came into being, with Miky Grosjean and Sylviane Geerts taking the reins. The Créaset team was then composed of 4 people, which produced at night what they had sold during the day. Their determination and tenacity paid off, and they managed to land the first major contracts: SIEMENS called on them to produce all the educational material for trade fairs and exhibitions and RENAULT for the campaign to launch the Clio. The entire network of the carmaker donned very large markings on the windows.
In 1992, Créaset expanded and now had a staff of twenty strong. The company asserted its expertise and joined distribution networks by providing better visibility. That same year, William Renault won the F1 world championship. Créaset took the initiative to create a simple but very graphic logo for the brand, which was immediately taken by this creation and used it in all its European communication – a winning move that contributed extensively to Créaset’s reputation.
The company stayed in good health, grew and celebrated its 10th anniversary joyfully in 1997. It then moved in a new building, in the South of Brussels, where it welcomes its new guests.
In 1998, Créaset enlarged its sphere of activity and gained more autonomy by creating the subsidiary Numéris Printing. This start-up was intended to specialise in digital image processing and high resolution digital printing.
In 1999, Créaset and its subsidiaries had 60 employees and the firm was striding confidently ahead to become international, which it achieved in 2004.
Building on this unwavering success, in 2006 Créaset invested in a new, even larger structure at the cutting edge of technology on the Avenue de l'Industrie, in Braine l'Alleud, at the gates of Brussels.
On 18 June 2008, after 18 years of cooperation in Créaset, Michel Kropp decided to sell his shares to Valérie Simonis, Françoise Roeland and Vincent Delvaux, all three of whom were directors at the time. After this change in shareholding, management was reformed the following year. In spite of the “subprime” crisis, the firm manages to register growth for the financial year, thanks in particular to appropriate economic measures taken previously. Owing to a complete revision of production costs, Créaset managed to make savings and decided to invest, thereby aiming to boost the quality of its services and its productivity.
In 2010, in spite of a slow-down in the decision-making process by advertisers, which slowed growth in the first quarter, the innovative marketing strategy and reinforcement of human values of Créaset succeeded in fostering growth which continued in controlled fashion. Building on its expertise, the company registered growing success in Europe and created a subsidiary in the north of the United States.
A new original web strategy was decided and six new divisions were created in the beginning of 2011. That same year, intent on respecting the environment, and out of respect for ecosystems, Créaset’s eco-team mobilised all its staff to obtain EMAS and ISO 14001 certification.
In 2015, Créaset turned over an important page. To anticipate the profound changes in the sector and to stay ahead of its competitors, the firm appointed Xavier Caytan as Managing Director. The latter was to draw on his extensive experience, to enable Patrick Grosjean to concentrate fully on his tasks as "chief visionary officer".