Hush Puppies launches an activating action by staging his famous 3D mascot on a billboard. Passers that caress the dog's nose receive a coupon code they can use at the Brussels Hush Puppies store. The campaign was developed by Créaset and JCDecaux Innovate.
The AXA banking and insurance group uses the ‘lollies’ of the JC Decaux network in an original and innovative manner -- an amusing way to put to the fore its stability as a financial partner. To that end, passers-by have been able to discover impressive vises in 3D, informative urban furniture fixed at different places in Brussels, Antwerp and Liège for the account of the I-Plus Welcome savings scheme.
Other campaigns have gone as far as to put the lollies upside down or, even more surprising, when they seemed to have been dented. Impact guaranteed for urban spectators amazed by so much creativity – originality and creativity staged by Créaset. In any event, nothing beats a partnership with AXA !
For the launch of its autumn/winter 2010 collection in Belgium, MANGO called on the joint creative flair of JCDecaux Innovate and Créaset, which turned urban billboards into windows featuring the label’s latest collections. Ten spectacular windows were installed at strategic places such as the Rue Neuve and the Rue de la Toison d’Or in Brussels, or the famous shopping street in Antwerp.
To promote the association between the delicious crepes and the famous chocolate spread, Ferrero has chosen JCDecaux Innovate and Créaset to put Nutella on the front of the stage.
The prestigious brandzone Louise was decorated in the colors of Nutella and a tasting was organized there. The success was there, with more than 250 pancakes with Nutella were distributed! And that's not all ... By posting the film of the campaign on his facebook page, Nutella has already created a buzz with over 50,000 views!
At the start of the summer of 2014, passers-by on the Place Louise in Brussels were invited to sit on lounge chairs and to enjoy the sun and the music whilst sipping from a can of Ice Tea. Wi-Fi connection was also available to enable passers-by to publish a selfie on the social networks. An excellent concept for Lipton, which could thus make a buzz from the start of the summer !
Milka Cake & Choc, the most surprising little cake in the range of Milka biscuits and cakes embellished the streets with an original poster and sampling campaign. Present at 5 different locations in Belgium, Lila, the beloved cow of Milka, encouraged passers-by to send her an SMS. The sender received in return a Milka Cake & Choc to taste. Milka’s likeable life-size cow in 3D did not go unnoticed, making every Milka Cake & Choc distributor more lively and more dynamic.
The creative agency Draftfcb, JCDecaux Innovate and Créaset gave a new dimension to the signage campaign of Nivea for its Volume Nano Definition Mascara. To communicate the prime feature of this new mascara, namely the creation of volume, an imposing 2D structure was developed so that the pack shot could exceed the billboard frame. A change in size that will not fail to attract attention… An action carried out remarkably on 20 billboards of the 38 m² Prestige network of JCDecaux in the cities of Brussels, Antwerp, Ghent, Charleroi and Liège.
When the weather is cold, T-man is delighted to get back home to rest – an interior made warm and comfortable by JCDecaux Innovate and Créaset.