INSTITUTIONAL

Europe is expanding year on year and acquiring new competences through its institutions.  Effective communication is essential for Directorates-General required to persuade one hundred million Europeans to rally to their causes and directive proposals.                                       

Instore and Outdoor are promotional instruments that are perfectly suited to such awareness-raising campaigns (eg, abolition of torture, fisheries’ protection and so on) and the many missions determined by institutional authorities.  So what could be more natural than using the expertise of Créaset, a company located at the gateway to Europe and demonstrating rare expertise in the field?  

Belgian Pavilion In Shangaï

It was a source of great pride for Créaset to design and install the interior decor of the famous Belgian Pavilion at the 2010 Shanghai Expo, an enormously successful event, with its 40,000 visitors per day and its sixth position out of the 246 pavilions present.

The Pavilion was later sold to China and made into its Belgian trade exchange centre.  Among the most spectacular elements were the printed textile banners stretched over concealed structures and dotted with inlaid LED lights. 

Ocean Berlaymont

It’s a case of permanent recruitment at the European Commission.  A veritable ocean of opportunity for the EU nationals of 27 countries in terms of basic jobs and future careers.